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tiktok(国际版抖音)短视频及电商运营计划书

Tiktok
项目策划书

短视频及电商运营

目录
第一章项目介绍.............................................................................................................................3
一、项目背景...........................................................................................................................3二、项目简介...........................................................................................................................3三、项目详情...........................................................................................................................3
1.短视频运营..................................................................................错误!未定义书签。2.短视频创作.................................................................................................................43.短视频电商.................................................................................................................44.直播带货营销.............................................................................................................5四、项目优势...........................................................................................................................5
1.用户体量大，市场广阔.............................................................................................52.审核机制.....................................................................................................................53.门槛较高，创作者较少.............................................................................................54.多种变现模式.............................................................................................................6
第二章市场与竞争.........................................................................................................................6
一、短视频当前最火爆.........................................................................................................6二、市场规模不断扩大.........................................................................................................7三、行业竞争者.....................................................................................................................7第三章运营规划.............................................................................................................................7
一、运营推广策略.................................................................................................................12二、运营发展规划...................................................................................................................7
1.业务拓展期.................................................................................................................72.项目发展期...............................................................................................................113.项目发展目标..............................................................................错误!未定义书签。4、投入产出...................................................................................错误!未定义书签。

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