李蕾 商务英语函电 课后题答案 1
UnitOneBusinessLetter-WritingandItsLayoutPartFour:ExercisesI.Answerthefollowingquestions:1.Generallyspeaking,thefunctionsofabusinesslettermaybesaidtobe:1Toaskforortoconveyinformation;2Todealwithmattersconcerningnegotiationofbusiness;3Toconfirmcables,telexes,telephonesorface-to-facetalks,especiallyimportantones2.Becauseatpresentmanybusinessmessagesaresentbywayoffaxore-mail,andthelanguageandthestyleusedinfaxande-mailarequitesimilartothoseusedinthetraditionalletter,letter-writingisagainconsideredquiteimportantinourbusinessactivities,otherthantelexesortelegrams.3.AneffectivebusinessletterrequiresofourwritersgoodEnglishandbasicknowledgeofinternationaltradebusiness.4.Theyarethebasicprinciplesofgoodbusinessletters,whicharecommonlycalled“thesevenC’s”,i.e.1Consideration;2Courtesy;3Clarity;4Conciseness;5Concreteness;6Correctness7Completeness.5.The“You-attitude”meansthatweshouldprepareeverymessagewiththereaderinmindandtrytoputourselvesinhisplace.Toputitmoreclearly,weshouldtrytoseethingsfromhispointofview,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressourideasintermsofhisexperience.6.Concisenessmeanssayingwhatyouhavetosayinthefewestpossiblewordswithoutlosingclarity,courtesy,completenessandgoodEnglish.7.Theyaretheolder/conventionalindentedstyleandthemodern/fashionableblockedstyle.8.Thefeaturesoftheindentedletterstyleareasfollows:1Eachparagraphisindentedfourspaces.2“ClosedPunctuation”isused.3Thecomplimentarycloseiscentered,andsoisthesignature.Thefeaturesoftheblockedletterstyleareasfollows:1Alltypinglinesbeginattheleftmargin.2“OpenPunctuation”ismoreoftenusedthan“ClosedPunctuation”.3Attimesthedateisplacedinitsusualpositionontheright.9.Therearesevenbasicpartsinabusinessletter.Theyare:1theLetterhead,2theDate,3theInsideName&Address,4theSalutation,5theBody(theMessage,6theComplimentaryClose,and7theSignature.10.Thebusinesslettermustbedated.Anundatedletterhasnolegalforce.11.1J.B.Peterson&Co.12.Thefirstparagraphusuallyreferstopreviouscorrespondence;theparagraphsthatfollowwillcontainfurtherdetailsofthesubjectandtheclosingparagraphisastatementofyourintentions,hopesorexpectationsconcerningthenextstep.13.The“IdentificationMarks”meanstheinitialsofthesigneroftheletterandtheinitials
ofthetypist,itisusuallytypedatthelowerleftmargin(twolinesbelowthetypednameofthesigner.14.Weshouldhavethe“EnclosureNotation”onourstationeryifwearetoattachsomethingtoourlettersincethisnotationisusefulnotonlytothosesendingthemailbutalsotothosereceivingit.Ifthelettershowsthatthereisanenclosure,thepersonfoldingtheletterisremindedtoincludeitandthepersonopeningthelettercaneasilychecktobesurethattheenclosureisincluded.Thisisdonealsoforfilingpurpose.15.Theessentialelementsonourbusinessenvelopeare:1thereturnaddress;2theoutsidenameandaddress;3thestamp.II.Multiplechoice:1.B2.C3.A4.D5.D6.B7.A8.C9.D10.DIII.Fillintheblankswithappropriatewords:1.1Consideration2Courtesy3Clarity4Conciseness5Concreteness6Correctness7Completeness2.Good,straight-forward,simple