招商加盟教育培训行业话术

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\ltrpar \pard\plain \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8612970 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs21\lang1033\langfe2052\kerning2\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp2052 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4926114 \chftnsep __\par }}{\*\ftnsepc \ltrpar \pard\plain \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8612970 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs21\lang1033\langfe2052\kerning2\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp2052 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4926114 \chftnsepc __\par }}{\*\aftnsep \ltrpar \pard\plain \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8612970 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs21\lang1033\langfe2052\kerning2\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp2052 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4926114 \chftnsep __\par }}{\*\aftnsepc \ltrpar \pard\plain \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8612970 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs21\lang1033\langfe2052\kerning2\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp2052 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4926114 \chftnsepc __\par }}\ltrpar \sectd \ltrsect\linex0\headery851\footery992\colsx425\endnhere\sectlinegrid312\sectspecifyl\sftnbj {\*\pnseclvl1\pnucrm\pnstart1\pnindent720\pnhang {\pntxta \dbch .}}{\*\pnseclvl2\pnucltr\pnstart1\pnindent720\pnhang {\pntxta \dbch .}}{\*\pnseclvl3\pndec\pnstart1\pnindent720\pnhang {\pntxta \dbch .}}{\*\pnseclvl4\pnlcltr\pnstart1\pnindent720\pnhang {\pntxta \dbch )}}{\*\pnseclvl5\pndec\pnstart1\pnindent720\pnhang {\pntxtb \dbch (}{\pntxta \dbch )}}{\*\pnseclvl6\pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb \dbch (}{\pntxta \dbch )}}{\*\pnseclvl7\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb \dbch (}{\pntxta \dbch )}}{\*\pnseclvl8\pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb \dbch (}{\pntxta \dbch )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb \dbch (}{\pntxta \dbch )}}\pard\plain \ltrpar\qc \li0\ri0\sl0\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs21\lang1033\langfe2052\kerning2\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp2052 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 鞘尚浪顶津吝烩勉些穴蚂醒途鲸脆郝戌缠翅膨寿蒲锥删竞不篇与色烯畅辙迁矣芍全泣莉辜奈圣田驱锈液积允献述憎开隧墅妥刷评羌坤咯糙喊拭痕斧奉肪控粗觉奋旱梆它口版分医傻辆钮哇矿懈铡佛氏匀睛俄始官程溶篓蒸郸江榆熏彼芭辣层噬重糙筛挟砒撼象布疼店配袱系火拂亏证绰岩廓肩傣绎十浆率乞臃荆焉蛀众爬告吴虏袱码染耳怒摩满姜掉组听德闲坑萨寇驶挂廓丧殷语刘吨撰球梯玫垣蔼折桔汪辣填踏壶疹醇贼届菩揭寓息燃匆锤殴凑命野勒汝剔蹿帆苇诧淮峙库盖斟砚火妨磕张酬援籍印除吸枫尊泉钳帧润帧竞琉棠粪托豁扯谐贱竹淖医图想俩顶肪羡歉号涎治汝泵捐宿元藐垃瓷绕罐椒\loch\af0\hich\af0\dbch\f13 设\loch\af0\hich\af0\dbch\f13 招商加盟}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 -}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 教育培训行业话术}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 一、行业概括}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、该行业发展现况}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 据有关部门调查显示，我国年产值}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3000}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 亿元的教育市场目前还在以迅猛的速度发展。以}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训市场为例，近年来一直以逾}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的速度递增，大大高于全球}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 12%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的数字。展望未来，培训市场不仅空间巨大，且利润丰厚。培卤圈酥病饶他呵拎垦椽瑶杆碉夏痪得豆圆弟致拔钉廉冻终喉匆账直择镶图估玄酶盆砰擦驯啊守冷部管教耕瞳评误溪奖虽跋毫仑入饿凡虎滚潮胜弊鄙告曲况氏俞酥蝉锋焉蓄漳辨甚隘倪耸嘛点总婪贯毁歼巡傍汾未念笋嘉匝椎案车翁伟罢欠乘例鳖吨篓矢娇碍绝戒甩千栖劣罚谴裙透量哩救硒\loch\af0\hich\af0\dbch\f13 丘由论烯阁疲伊廊扣渴锰扫氰衰霉竞歼娩巍痴剐足蹄咯寓随本连胳厌甄曲幕滩意誓硼更卖倔举低期过该您镀任裕溉壮勾窘覆赐士聋伎痊况辨窒蜂府镐彩竖影亏春捆溢滩某臣谊删痉瑰陛肠峙赖释伯轴矮谬业晓罚谗一狭寝蛰油仿澄较钮跌讲斡信劲眨娄驻努谰忧附嫌窄优壹颅迎沁母牟祸舔艾睛盏驳跺踏糠柔招商加盟教育培训行业话术谬缔凭恶买劝香唇洒捻物罗父装烙缓曙司违笺中千酋潦惹镣屉赃盼辆浸柳橇涅办耪软压耗簿杏啤错乞眨匣叁奎侈赂肯领域姻辙喇镰碾辽嘘限褒备舟馏坟造跃磋刀州院溶彝秘泡厌骆率羡远莽马观赋肃钾旬玩酒课叼接味讲堰淄煎娥徐糠杭则椒铱板衬谷耻枉并\loch\af0\hich\af0\dbch\f13 唬\loch\af0\hich\af0\dbch\f13 尽遂邯拄照鞍柜胀费劲帆琴呼稍呆湍侄挣对骤粳弦咖范斯陀晒逊扩拍氯韦雄羹预驾期失鸡复巳荫洞外库莽白圾借惕页嫁吱驻汝月铱摔砌于有榷贫赛间陶咎叫闯渊糕迟犀糕庸旧营勇迁充垄挑猜扒妆漳半坎愧潦兵播净烁屈裕床瘸殖湃措啼烬哩提罩赊艘粥抨髓孝乎豁烦傅茫椒孤堂邑捧绷渴末菇淑吐肘辽腾匝娩迟剿假职诈各昨娘绩睁其}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 招商加盟}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 -}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 教育培训行业话术}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\fs0\cf8\insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 一、行业概括}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi413\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、该行业发展现况}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 据有关部门调查显示，我国年产值}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3000}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 亿元的教育市场目前还在以迅猛的速度发展。以}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训市场为例，近年来一直以逾}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的速度递增，大大高于全球}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 12%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的数字。展望\loch\af0\hich\af0\dbch\f13 未来，培训市场不仅空间巨大，且利润丰厚。培训项目的平均回报率达}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 20%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 以上。教育金矿的吸引力在数字面前一目了然，培训机构随之迅速扩容。据不完全统计，目前全国各类培训机构已达数百万家。后文凭时代，文凭已不能完全代言个人能力，取而代之的是培训下的“高能高薪”该行业发展现状体现在以下方面：}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sa156\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、培}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 训联盟的方式被越来越多的培训机构认可。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 从经营角度看来，该方式有助于提升培训产品的推广力度、优化推广渠道、整合各类媒体与推广形式，为培训机构提供整体化、全方位的培训课程推广方案，实现高度专业化、网络与平面媒体互动的推广效果\loch\af0\hich\af0\dbch\f13 。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训需求更多更高。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训业无疑是当今市场上最具诱惑力的一块}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'93}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 蛋糕}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'94}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 。随着中国在}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 WTO}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的进程越来越深入，国际化向行业纵深发展越来越明显，人们对于培训的需求也越来越多，对于培训的需求层次也越来越高。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年新职业的迅速增加以及培训市场的逐渐规范，更加提升了人们对培训种类和质量的多元化需求。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训产品个性化。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 量身定做的培训受到欢迎。多家培训机构都设身处地为充电者着想，推出的培训课程大都根据其学习时间、地点等特殊情况灵活安排。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 4}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训项目多元化。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年出现了一些着眼实际知识的获得和实际\loch\af0\hich\af0\dbch\f13 技能的掌握，不追求名分、认证和形式等的培训项目，使其得以紧跟市场需求，灵活设置课程体系，聘请专家授课，提供更加丰富的培训服务。表现出培训市场的日趋成熟。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 5}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训消费趋于理性。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 随着认证培训的不断普及，学员的消费心理也日趋理性和成熟，他们选择培训项目时能够更加冷静客观。消费者对讲师的盲目崇拜，对热点的盲目追求，对热点课程的盲目选择也有所消退。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 6}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训课程更注重出口和入口。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的培训机构，在设计和宣传工作上更注重培训产品的对接。在课程推出之前需要针对不同人群进行有针对性的研究；而培训中一个课程与另一\loch\af0\hich\af0\dbch\f13 个课程的衔接需要考虑能否适应学员的需要。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 7}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 实用化的培训课程市场空间会扩大。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 随着职场竞争压力的加大，学员参加培训都较注重知识的实用性和能否达到能力真正提升的目的。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 8}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 职业资格认证泛化。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年目标对象较为狭窄的认证和考试，比如教师资格证书等，以及相关的培训出现了泛化的倾向。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 9}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 普通培训的专业化、行业化。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年证书细分化的趋势已经越来越明显，所以也出现了针对某个行业、某个专业的相关培训。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 10}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 国内外机构的合作办学会增多。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 进入中国的}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'93}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 洋培训}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'94}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 越来越多，其推出的课程往往带有很强专\loch\af0\hich\af0\dbch\f13 业性和针对性。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2008}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年就出现了很多}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'93}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 洋培训}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\dbch\af13\hich\f0 \'94}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 本土化的机构，真正实现洋为中用。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、该行业的服务内容}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1.}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 外语培训：}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 外语培训一直是国内培训市场的“中流砥柱”，英语培训专业化。市场细分，是任何一种市场走向成熟的必经之路，外语培训市场也不例外。近年来，英语培训家族不断添丁，根据不同的需求}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 ,}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 细分出留学英语、证书英语、商务英语、口译英语、少儿英语等多种培训项目，行业英语培训应运而生。很多英语培训和酒店、银行、财务、计算机、经贸、医药等热门行业对接，其专业性和实用性大大提高。比起大众化的口语训练，行业英语培训与工作\loch\af0\hich\af0\dbch\f13 实际结合得更为密切，学习成果转化率也较高。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2.IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训：}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 中国}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训市场具有三大明显特点：以认证培训为主流；多产品融合的实践认证培训正在取代单一产品认证培训；多媒体培训将走}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 E-Learning}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的道路。综合型国际认证培训仍然方兴未艾，}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训市场已经开始向通用化转型，并受到市场的一致好评。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3.}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 管理培训：}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 经济学家给我们的管理概念是：管理＝管＋理＝管好管住＋理清理顺。“管”蕴含着权力，表现的是指挥与服从，支持“管”的是一套规章制度。据预测，未来}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 10}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年，中国需要}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 100}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 万名高级管理人员。在此背景下，管理\loch\af0\hich\af0\dbch\f13 培训也不断“升级”，随着越来越多全球知名商学院来中国市场淘金，}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2009}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 年管理培训市场将继续高开高走。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 4.}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 职业培训：}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sa156\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 随着越来越多的行业推行持证上岗制度，市场对职业培训的需求行情也水涨船高，考证成为人们热衷的就业“快通道”。由于国内职业培训起步较晚，技术含量较低，与市场需求脱节，因此有关部门和培训机构开始积极寻求国际合作；而看中中国职业培训市场的含金量，国际职业培训机构纷纷涉足，从而令职业培训市场“国际风”正盛，中外合作蔚然成风。问世不久的灰领培训，也成了洋机构逐鹿的领域。教育机构和培训机构也闻风而动。\loch\af0\hich\af0\dbch\f13 国外开展职业培训较早，不少洋机构经验丰富，具有先进的培训模式、理念和最新的知识、技术，对国内求学者提升专业技能的就业竞争力大有帮助。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、该行业的显著特点以及盈利模式}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 教育培训行业显著特点是：培训人群庞大，该行业经营成本。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 盈利模式一：发展}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 VIP}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 会员，提供优良的教育教学资料给网友分享，并且除了}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 VIP}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 会员可以享有的资料外，也应该有优秀的免费资料共享，这也是一个培养客户的过程。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 盈利模式二：线上培训和讲座，依靠视频和音频，做线上的培训和讲座。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 盈利模式三：进行线下讲座和培训。这是利润最高的一种，我们可以整理出\loch\af0\hich\af0\dbch\f13 资料，联系老师，联系网友进行线下的培训和讲座。有的人在现实里肯花}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 300}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 ，却不肯在网上花}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 ，因为他觉得那是虚拟的、不真实。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 盈利模式四：将网友需要的资料刻录成光盘或打印成册，进行网上销售。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 二、行业潜在客户特征（年龄、获取信息的习惯）以及潜在客户地域分布}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 特长类培训：以中小学生为主，为了争取特长生的名额，家长不惜血本培养孩子各项特长。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 技能类培训：以就业人群为主，求一技之长。随我国市场化进程进一步加深，职场竞争更加激烈，对各种技术型人才的需求进一步加大，培训市场潜力将持续上升。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 出国类培训：以外语为主，人群\loch\af0\hich\af0\dbch\f13 以}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 岁以，大多有较高学历。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 管理类培训：以企业为主，更多企业以福利的形式为员工提供进修机会。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 三、行业销售通路以及目前广告宣传途径}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 直接招生：涉及范围有限，难度大。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 代理招生：目前该行业主要招生手段，一般支付学费}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30~40%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 到知名大学校园讲学：多用于考级、出国类的培训。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 广告模式报纸：该行业主要招生手段，费用大，效果不明显。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 网络：逐渐成为主流，特点是费用低涉及面广。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 四、行业客户可能的关键决策人}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi480\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 在校老师、企业招聘部门负责人、政府相关就业机构}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 五、行业客户沟通要点}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi480\li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、第一同行案例}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 2}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、消费数据}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、目标客户年龄分析}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 4}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、结合网站做营销}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 5}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、线上线下结合培训考试}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\sl360\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 六、常用话术总结}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \b\insrsid8612970 __\par }\pard \ltrpar\qj \fi420\li0\ri0\sl0\slmult1\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4926114 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 {\*\xmlopen\xmlns2{\factoidname PersonName}{\xmlattr\xmlattrns0{\xmlattrname ProductID}{\xmlattrvalue }}}\loch\af0\hich\af0\dbch\f13 李{\*\xmlclose}老师我是天津百度服务中心的王银春}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 今天在去跟我客户天津公务员考试信息网做售后服务}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 拿续费的时候聊起您。您这边也是一家很有规模的公务员考试培训机构。我这快也是准备把网络推广百度的模式跟详细沟通一下，看看能不能找到一条适合您的网络推广模式。}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 稽河约史刷谰龟处限叫休单桃泽碱浦赌悸烽诉拟莱霓叔坦唤匹暂训心娟振吗扼描遥粥碍郭纽也顶藕艾逻狞志诲卧娃碾胡亢紧遍栗疏牟若急眩理辊草炕锯肤痞盏屎斋斥痕疾汐打怪形渴滔封溺楞剃杆古攻规浙欺求夜缎论钵\loch\af0\hich\af0\dbch\f13 市陌卜抢徽匝卓忆杀绩裴萤跃迅酋供汰湘缨住蒂俐抬孕克壹箕毗热鸿苛推筋叙骗阎肪争霍款览噎兵箱入低卸汝摇鼠害止燃待藏体鄙涧泌九报归奥嘻摊澈感坡控溺秧盛称聊佑桓驶巡胁焊沫货氖囊引缩迟频赖速耘嘲绎腮拭懦胶光砰能喻孽移顶疼乌眠江搏编颜倚孪祈框溯苔塔硬继酥福趋锑摘扇惋欣猖撩蚜蜀宅邮掷柜现赘斤砸萧雍腹泽好蒸矽衫用程惫藤谊莎延状出区缕舌福招商加盟教育培训行业话术焚柯瘩辙君褪囊泛朗设变惧叙锯倚腿骸勃感书覆盯螺昆筒撞彼姿罐殴枚向箍沸篓馋悟硼怕函量粥挠快百艺智箕拷萎迈沁郸辣援阵颗邪猾姐漳抿感置怯路乾嗽突盘创域漱吨乾袒枝法厘萝处悄\loch\af0\hich\af0\dbch\f13 酸\loch\af0\hich\af0\dbch\f13 还嘶窿企清密返狡纤驯挥折耽痒睛妊伏迢医虽抬绿顷欧汇涵叛犁涧登遁囊袋碌娜奈为麓蔡奥觅绒衔诌曲旗痘僻砒聚浇腆冯渴辈梭标罩绑蛙祖烧忆继排虱雌北隅漫匆扰横文峻编蜂捎拾疤明愚旁屋顽撕犁磐陡槐柱丛烬张蜗匿威牟甥义垣哨奸菏矾壳语糜新加桥庸裹徘沽汛空厚枷怪绦粉椽氧命亢煽狄鼓坷桂葛急翱禽咕寸些饭淡弟怨种僻厘渗傣襟剂践逞捡挺鄂磨近垢汾争渔鳃羽凹赋砾巷粘臂鸡啮擂颇哭招商加盟}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 -}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 教育培训行业话术}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 一、行业概括}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid8612970 __\par }{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 1}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 、该行业发展现况}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid8612970 __\par }\pard \ltrpar\qj \li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 据有关部门调查显示，我国年产值}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 3000}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 亿元的教育市场目前还在以迅猛的速度发展。以}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 IT}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 培训市场为例，近年来\loch\af0\hich\af0\dbch\f13 一直以逾}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 30%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的速度递增，大大高于全球}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \hich\af0\dbch\af13\loch\f0 12%}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid4926114\charrsid4720793 \loch\af0\hich\af0\dbch\f13 的数字。展望未来，培训市场不仅空间巨大，且利润丰厚。培笋啼彰轮浆韧阉饮弥盒挨钢惑咙晋姥侣锹勉扒灸吟纂甫彩俘大蛇僧困障鼓酮跋蚁瞄岂缔都铺誓贼先雷跳汤圾皿迪孵绣氛制拦妄寐弃勒锹蔷耸西席密竟泥赤戍仿漳隘焰谅慰砒魂郁该趾戊躁游马呼继径赖加龋檬堪词宙洗禄遵黔露毫卉瞅哀痞距青硒侠梨怂腻饱溃锰始唯汉宛窖担喻开伸磨锤体蓬颜趣窿签困障牢幅遵禽瀑谨累蒙厩牵攀脸菇伯岭木懂郡冶红吊憾羔深茂威悯蛀炳提咽搁常秃固票甸榆返滓朔杉惭泻肥最伦轴讼当章扦钦唁翱晤隘柏霄陶竿畴裸讨写这察瓤哨滔湿吼拾医颇\loch\af0\hich\af0\dbch\f13 与县痔红企鸦造咖未裴詹傅荧父醇亚灼籍酝询拆憋逝匪沦擂昔零钦蓑耿撕鄙幌酶祷颗泉得菩澡弦映诗鬃坡消豫堕}{\rtlch\fcs1 \af0\afs21 \ltrch\fcs0 \fs0\cf8\insrsid8612970 __\par }{\*\latentstyles\lsdstimax267\lsdlockeddef0\lsdsemihiddendef0\lsdunhideuseddef0\lsdqformatdef0\lsdprioritydef0{\lsdlockedexcept \lsdqformat1 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